Susan Walsh

Join the "Dirty Data Guru," Susan Walsh, to confront the often-overlooked reality: most organizations are not as mature as they believe and lack the fundamental data quality and classification required for modern operations and AI innovation. This fireside chat will expose the dangers of dirty data, focusing specifically on critical finance concerns like vendor master fraud, difficulties with normalizing global measurements, and the severe vulnerabilities exposed by deep fake scams. Attendees will leave with practical, actionable insights for building foundational consistency ("check before tech") and securing executive buy-in for this crucial pre-technology effort.

• Practical tips to prove that your organization has existing dirty data issues and secure business buy-in for essential data cleaning initiatives
• Tool to address critical finance vulnerabilities
• A framework for consistency standards across the global business by normalizing crucial fields
• An understanding of why foundational data quality and governance are the most effective defense against sophisticated fraud techniques