FIMA US 2020

May 04 - 06, 2020

The Sheraton, Boston MA

Ravi Shankar, SVP and Chief Marketing Officer at Denodo
Denodo Logo

Ravi Shankar


SVP and Chief Marketing Officer
Denodo

Check out the incredible speaker line-up to see who will be joining Ravi.

Download The Latest Agenda

Day One: Leveraging Data as a Strategic Asset

Monday, May 4th, 2020


9:10 AM Panel Discussion and Live Polling: Defining and Communicating the Value Proposition of the Data Organization

Incremental regulations have been driving executive sponsorship of data programs, but what will happen if the regulatory pressures lessen? How can you keep up the momentum when budgets are tightening? Data Officers have been at the forefront of creating a data driven culture that treats data as a strategic asset, but how can you make this process stickier? How do you effectively market yourself and your data organization to get continued funding? Hear lessons learned on how to:

  • Outline the value proposition of your offering focused on solving needs and providing solutions 
  • Construct business cases to deliver value and innovation while continuing to meet obligations
  • Communicate the value proposition of data to get the funding you need to allow data to reach the full potential
  • Build bridges with the business to understand the different needs across the organization