Michael Koegler

Managing Principal and Founder Market Alpha Advisors

Michael Koegler has over 30 years of experience in the financial services industry. Prior to founding Market Alpha Advisors, a market structure and FinTech advisory firm, Michael was a Principal at ViableMkts and the Head of Marketing and Strategy at Javelin Capital Markets, a CFTC-regulated Swap Execution Facility. He is a subject matter expert with extensive experience in a wide range of asset classes, including liquid rates, OTC derivatives, futures, foreign exchange, municipal securities, corporate bonds, and structured credit.

During his career, Michael has held senior leadership positions at JPMorgan Chase, Bear Stearns, UBS, and Jefferies. He has an undergraduate degree in Computer Science from the College of William & Mary and an MBA from Cornell's Johnson Graduate School of Management. He is a Commodity Trading Advisor and holds series 24, 7, 63 and 3 licenses with FINRA and the NFA.

Market Alpha is an EDM Council Partner, certified in its DCAM® and CDMC® frameworks. Michael is also Co-Chair of EDMC's Data Management for Asset Managers Special Interest Group ("DMAM SIG"), currently comprised of 17 member firms with a combined AUM of over $30 Trillion. The focus of the DMAM SIG is to address industry-wide challenges that the asset management industry faces with regards to data governance, management, and infrastructure. Specific initiatives within the DMAM SIG include lowering overall data costs, increasing efficiencies for securities reference & price data, enhancing data governance for AI, and standardizing terminology for tokenized and digital assets.

Day 1 Wednesday, April 22, 2026

3:10 PM Panel Remix: Improving Data Integration Across Systems to Improve Efficiency and Speed Up Transformation

Master the critical imperative of dismantling monolithic legacy systems as our panelists explore the strategic architectural shift required to unify disparate data sources. Discover the proven strategies that enable true enterprise scale and move modernization efforts beyond mere infrastructure lift-and-shift goals. Attendees will gain actionable blueprints for reducing the massive human capital drain of supporting complex internal systems, achieving heightened operational efficiency, and dramatically accelerating time-to-insight and commercial growth.

Unlocking Capital from Complexity through Modernization
Accelerating Insights to the Front Line
Mastering Enterprise Conformance

4:30 PM Fireside Chat: The Cloud Migration Challenge - Accelerating the Journey Beyond Infrastructure Goals

This remix brings our executive panelists to you. First, they will take the stage to address the critical pivot from managing complex, geographically dispersed legacy on-premises infrastructure to integrating tightly coupled, fit-for-purpose cloud/SaaS solutions. But as they explore strategies for overcoming the sheer complexity of decades of accumulated systems and applications while accelerating modernization beyond mere infrastructural lift-and-shift goals, they’ll join you in the audience to gather your input and benchmark with you directly. You will leave this session equipped with knowledge on how leading firms eliminate the long-term burden of supporting internal systems to achieve phenomenal operational efficiency and enhanced analyst productivity.

Winning Strategies for Strategic Cost and Resource Elimination
Accelerating Time-to-Value
Mastering Complex Integration
Strengthening the Data Foundation for Smooth Migration

Day 2 Thursday, April 23, 2026

2:15 PM Panel: Metrics that Matter - Operationalizing Data Governance for Measurable Enterprise Outcomes

Data governance needs to be much more than a mere compliance obligation. This session will help you transform governance into a measurable, strategic enterprise function and growth engine. Develop practical strategies for operationalizing core data fundamentals—including defining data asset ownership, quality, and metadata management—to build a trusted, high-confidence data ecosystem that can move modernization efforts forward.

Define and synthesize meaningful metrics, providing succinct, actionable views to executive decision-maker,
Operationalize foundational accountability by establishing clear ownership for data assets
Synthesize aggregated metrics into succinct, context-rich views
Utilize measurable outcomes to prove the business value of governance

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda