Kyle Becker

 Firms across industries are tapping into the opportunity to monetize their data and derive revenue. For example, in retail, firms are monetizing their data via media networks which has become the fastest scaling digital channel. Financial Services firms, with their large data assets, have the opportunity to drive measurable value and revenue with an integrated data monetization offering.

But what are the financial services uses cases to monetize data? Where is the industry heading? What are the perceived barriers and how can you overcome them?

Join Kyle Becker from Publicis Sapient, for a hands-on and interactive workshop as we explore the potential — and the challenges — of data monetization and discover how you can drive revenues and growth for your business.

• Ensuring the needs of the business are top of mind when crafting a data strategy. 
• How to identify key use cases that can spearhead transformation. 
• Ways to improve data literacy across the organization and inside individual business units 
• To Establish a framework for continuous monitoring and optimization to ensure long-term success in data transformation initiatives.