Juan Liu

Director of Analytics VanEck

Juan Liu is a seasoned Data Analytics Leader with more than 15 years of experience advancing data strategy and insights across financial services and digital organizations. She currently serves as Analytics Director at Van Eck Associates, leading data analytics and marketing measurement. Previously, Juan spent over a decade at Fidelity Investments, where she led digital measurement and customer analytics across key product lines. She also serves as adjunct business faculty at Herzing University, bringing real-world analytics expertise into the classroom. Juan holds an MBA from Bryant University and an MS in Applied Statistics from Cornell University.

Day 2 Thursday, April 23, 2026

10:35 AM Workshop: From Ambiguity to Clarity – The Critical First Steps in Any Analytics Initiative

Many analytics initiatives stall because stakeholders often struggle to articulate what they actually want, leading to a disconnect between technical tools and genuine business needs. This interactive workshop focuses on the critical ideation phase, where setting a clear vision and aligning it with organizational strategy is paramount to moving from ambiguity to clarity. Participants will learn to bridge the gap for "gut feeling" executives by framing data initiatives in a way that fosters meaningful analytical conversations and secures buy-in. By emphasizing foundational pragmatism over technology hype, attendees will gain a roadmap for building an infrastructure that supports measurable business value.
- Facilitating collaborative ideation sessions involving cross-functional stakeholders to align technical capabilities with specific business outcomes before selecting tools
- Establishing a "North Star" vision that defines what "good" looks like for your program, ensuring your data strategy directly serves your commercial strategy
- Translating complex data topics into context-rich, digestible frameworks for decision-makers to transform data teams from cost centers into proactive business enablers
- Prioritizing critical data fundamentals—such as ownership, quality, and security—early in the process to prevent a "domino effect" of data chaos in future deployments

Check out the incredible speaker line-up to see who will be joining Juan.

Download The Latest Agenda