John Bottega, President at EDM Council
EDM Council Logo

John Bottega

EDM Council

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda

Day One: Leveraging Data as a Strategic Asset

Monday, October 5th, 2020

5:10 PM Afternoon Town Hall: Monetizing Data, Balancing Ethics And Revenue Opportunities

Data organizations are now ultimately being tasked with enabling the business to grow revenue. Financial institutions have tremendous amounts of data to review spending, buying and lending patterns to better understand how to market additional products to customers. As businesses extract additional value from data and leverage it for revenue opportunities, ethics is becoming increasingly important. What are the ethical views around geolocation ethics and information ethics?

  • What controls are required around ethics?
  • What are your ethical obligations around data?
  • What do you need to know about ethical risk tolerance?
  • Where is the line when it comes to understanding the ins and outs of the customer to determine new product offerings and recommendations?