Dr. Kanishka Bhattacharya, Senior Director, Data Science and Analytics at Publicis Sapient
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Dr. Kanishka Bhattacharya

Senior Director, Data Science and Analytics
Publicis Sapient

Check out the incredible speaker line-up to see who will be joining Dr. Kanishka.

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Day One: Leveraging Data as a Strategic Asset

Monday, October 5th, 2020

10:40 AM FIMA Tonight, This Morning! Not Your Average Panel!: Re-Organizing the CDO to Enable the Business Toward Revenue Generation

The increased demand for data and insights coupled with fee compression is putting pressure on the CDO. In the process, organizations have been battling a tension between centralized versus federated data models, with data management processes growing in silos and many opting for a more hybrid approach. How can you structure yourselves organizationally to deliver value to the business? How does your data team take an expanded role in delivering on technical delivery? Where should the controls sit? Hear from CDOs who have recently restructured their data organizations to find out how to:

  • Determine what belongs in the CDO space and why to break down old silos
  • Integrate the work from the different lines of business and regions for a central strategy that can be flexible to different regional and business motivations
  • Understand the constructs required for consistent policy, process and governance
  • Create a framework for macro data management to ensure quality, privacy and resiliency
  • Know the skillsets you need to staff the CDO to shift from defensive to offensive
  • Align with business development to improve client service and engagement